Blogging is a popular pastime that people engage in. You can make blogs to share your views with others. It can be a hobby or can even be a way to earn money. There are more than 600 million blogs online. So, if you want your blog to succeed, you must put in effort. Instead of blogging on common topics, you would do well to choose a niche area.
Niche blogging can help you achieve success better. You can choose a niche area you are knowledgeable in and then blog on it. If the idea interests you, then read on. We tell you all you want to know about niche blogging.
What is a niche blog?
A niche blog is a specialized area that is specific rather than being generic. If you blog about travel, you can write about travel to Asia. It is a very broad topic, and you can further specialize by choosing a niche area like ‘Cultural travel in Asia’. You must be specific, so your blog stands out from others who write similar blogs. It is also important that you have knowledge of the niche area you choose.
Popular blog niches
Before getting into how to start a niche blog, here are some popular niche blog areas. These are niches that are good for beginners. They are also considered lucrative if you want to earn money from your blogging.
- Food: Food blogs are popular and offer a variety of areas in which you can specialize. Eg: health food.
- Fashion: Yet another popular area, you can specialize in topics like fashion for specific body types.
- Personal finance: Offering advice and tips on personal finance is a profitable niche. You can look at specific areas like index mutual funds or stock market investing.
- Lifestyle: Lifestyle blogs are popular since they cover various areas. You can choose areas like relationships, gifting, books, minimalism, or college life.
- Blogging: Writing blogs about blogging is a successful niche. You can write about how to create blogs, overcoming writing blocks, etc.
How to find a blog niche?
1) What are your areas of expertise?
Before getting started, list out your areas of expertise. What area do you know? Your expertise in a field could be based on your educational qualification, work experience, life experience, or self-acquired knowledge. What is important is that you must know about the area and be able to offer value to your readers. Identify such areas and choose one of them.
2) Know the popular areas
We have already identified a few popular niche areas. There are many more. Do not choose any area because it is popular or others are earning money from it. Choose an area that you are confident about and can blog with authority. Once you identify the various popular areas, choose the ones you are confident about. Also, try to choose a sub-niche that you would like to focus on.
3) Do some homework
You must do some homework before you choose a niche. A good way to do this is keyword research. Use any keyword research tool to find keywords related to the area. It will give you an idea of which keywords are popular. These are the areas you can focus on. Also, look at other blogs. Study the blog and try to learn their strategy. All this information will help you plan a blog.
4) Examine the profitability
If you want to make money from blogging, then you must find out if the blog area is profitable or not. Understand various monetization models available. Try to find out if those models suit your needs. Understand the competition in the niche. Remember, the higher the competition the more difficult it is to earn money.
5) Choose an area you are passionate about
It is important to choose an area you are passionate about. Don’t choose a topic because it looks attractive. You must not only have knowledge or expertise in it but be passionate about it. Remember, you are planning to write not one or two but multiple blogs. It is possible only if you have a genuine interest in the topic.
6) Make a content plan
Before you start writing blogs, make a plan for it. The plan should have a list of topics to write about. You must also plan which platform you will use – your own website or a blogging platform. Also, look at monetization models and how you will promote your blog. Decide the frequency of blogging. Once your plan is ready, get started with niche blogging.
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