A popular UK chain store has come under fire after it released a ”vile” range of mugs targeted at young girls and boys that people have slammed as “sexist”.
Clintons, a chain store specialising in greeting cards, gifts and wrapping paper, is stocking its shelves with gendered mugs, emblazoned with archaic stereotypes for daughters and sons.
The daughter mug features the words “princess” and “babe”, while the son mug is printed with the words “friend” and “hero”.
Scottish woman, Paula Espener, had been perusing the aisles of her local Clintons store in Glasgow when she spotted the mugs and took a photo of them.
“What a delightful message to spread to our children,” Paula tweeted above a photo of the offending cups.
“Please do better Clintons.”
She tagged the post with #everydaysexism, referring readers to a popular Twitter account that exposes experiences of sexism in daily life.
The post generated hundreds of retweets and comments from furious people, totally unimpressed with the store’s tactless and old-fashioned approach to gift giving.
“Clintons, are you saying that I can only be a princess and not a hero?” one outraged woman asked.
“Because that isn’t in my job description.”
The woman informed the store she was a firefighter, a job that requires heroism and bravery on a daily basis.
People said the mugs were “narrow, stereotyped nonsense” and asked Clintons to remove them from shelves.
I really don’t enjoy sexist stereotypes at the best of times, but daughter=babe takes this to a new level of wrong 🤮
— Dwindling Gravitas (@DwindlingGravy) July 8, 2019
I grew up in the 70s, and these mugs are narrow, stereotyped inappropriate nonsense.
I’m appalled this got through every process to shops stocking them without anyone saying no!
— Cathy Pearson🦓 (@pearson_cathy) July 9, 2019
My daughter is a hero and my son is a total babe!
— Keith Rogers (@protoman21) July 8, 2019
Words like “infuriating”, “creepy” and “sickening” were used to describe the mugs.
Just threw up in my mouth
— Rhiannon (@NannonHarry) July 8, 2019
So unnecessarily creepy..come on Clintons it’s 2019.
— LynseyP (@LynseyPollard) July 8, 2019
Definitely designed by a man and the Clintons buyer must be a man, too 🙄 Women wouldn’t let this nonsense go forward.
— Julie Swift (@swiftwine) July 8, 2019
But not everyone was outraged, with one person arguing boys and girls are “not the same”.
“Let’s not confuse boys and girls by telling them they are the same,” the person wrote.
“Equal yes, but not the same.
“Let boys be boys and girls be girls.”
Getting offended over mugs 😆 what’s this world coming to
— Elliot Ashton (@JustElliot06) July 9, 2019
Many bit back at this suggestion, with one saying “no two humans are the same … so your point is a little lost on me.”
a lovely example of someone totally missing the point and the problem and the resulting aggregate damage that gender stereotyping has!
— Jess & the Hive (@jessandthehive) July 9, 2019
News.com.au has contacted Clintons for comment.
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Originally published as Store’s ‘vile’ gift sparks fury online