Messina has announced a bloody sweet deal (pun intended).
All you have to do is get a jab in exchange for your free ice cream.
In honour of World Blood Donor Day tomorrow, the Australian Red Cross Blood Service is hosting the country’s first 24-hour donate-a-thon.
There will be donation centres set up in Brisbane, Sydney and Melbourne CBDs from 7pm today until 7pm tomorrow — with each donation going on to save three lives across the nation.
Instead of the usual tea and bickie snacks offered to blood donors, the Red Cross is enticing people by enlisting top-notch chefs to whip up some tasty post-donation treats.
The blood service is hoping for 99,000 new donors in 2019.
For Melburnians, Frank Camorra from MoVida will prep a lamb “donor” — that’s a kebab for those who didn’t get it — and a Catalan-style custard tart.
In Brisbane, Richard Ousby (former executive chef of Stokehouse) will also do his version of a “donor” kebab with pulled pork, salt-and-vinegar vegetable chips and whipped-cheese dip. To help keep the sugar levels high, Mr Ousby will also serve an Eton mess.
Sydneysiders will be treated to Nel’s, Nelly Robinson’s salmon pies, gourmet sausage rolls and spiced carrot cake with mandarin sorbet, yoghurt foam and mint powder.
Donors across the country can also enjoy free samples of Gelato Messina’s custom flavour Abso-Bloody-Lutely, a blood orange cheesecake flavour with red velvet cake and raspberry puree.
To top off the experience, there will be live music from Ella Haver and Cyrus in Sydney, singer-songwriter Lakyn in Melbourne and Georgia James in Brisbane. All three cities will have magicians and professional caricature artists.
The blood service is expecting an influx of customers, so donors are expected to book in a time online.
At present one in three Australians will need a blood donation at some point during their life, but only one in 30 people are donating.
The centre will be at Town Hall in Sydney, Collins Street in Melbourne and its CBD base on Edward Street in Brisbane.
Originally published as Score free Messina with simple act