WOMEN come in all shapes in sizes, but for too long many shops have stubbornly stuck to using stick-thin mannequins to show off their clothes.
Slowly though, things are changing and some retailers are starting to recognise that their shoppers have all kinds of figures.
A new plus size mannequin at Nike’s Oxford Street store[/caption]
Now sports brand Nike has sparked a debate after introducing plus size mannequins to its flagship store in London’s Oxford Street, in a bid to “celebrate the diversity and inclusivity of sport”.
The new additions at the NikeTown branch are part of a revamped women’s space dedicated to “female athletes”, which also features para-sports mannequins for the first time.
Many took to social media to commend the fitness brand for the move.
Some were pleased to see the larger mannequins[/caption]
“Idk [I don’t know] why but this @Nike mannequin makes me feel so empowered,” said one Twitter user.
A further user added: “Really digging this plus size mannequin at @Nike reinforcing that big girls can be badass athletes too, #effyourbeautystandards.”
Not everyone was as positive though, with some suggesting the mannequins were promoting “unhealthy” weight levels.
Others were less impressed[/caption]
Steve Miller, author of weight loss book Fatnosis and TV personality, said on Twitter: “@Nike Mannequin normalising obesity. Not a good move, but seems the U.K. loves to be in denial of fat.”
Another disapproving Twitter user wrote: “I dislike the normalization of our unhealthy society.”
The store, which launched the renovated women’s zone last week, will also offer services such as legging adjustments, bra fitting and clothes customisation for NikePlus members.
Nike first launched a plus size collection in 2017, with sizes ranging from 1XL to 3XL.
The clothes range aims to deliver the “the most robust range of sizes for women in more colours and styles than ever before”, the retailer said.
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