Kate Middleton’s face mask sells out as ‘Kate effect’ sparks sales – where to buy

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Kate Middleton’s face mask sells out as ‘Kate effect’ sparks sales – where to buy

Kate Middleton has become famous among fashion brands for what’s dubbed “the Kate effect”. The Duchess of Cambridge regularly sparks a fashion fren

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Kate Middleton has become famous among fashion brands for what’s dubbed “the Kate effect”. The Duchess of Cambridge regularly sparks a fashion frenzy for a rush of sales whenever she appears in public, as fans flurry to get the look. But it seems even her face mask choices to protect against the coronavirus have become a fashion must-have. 

Royal fans have rushed to copy Kate’s look and buy her mask as the mandatory face coverings become the latest fashion accessory. 

But while her specific design has sold out for both the adult’s and children’s version, similar prints are still available on the website. 

A similar cotton face mask in a Betsy Liberty print features a pink floral design much like Kate’s – and is still on sale for just £15. 

Parents can even buy the children’s size in the same print and twin with their little ones. 

Face mask guidance has been changing over the last few months in the UK. 

Initially the face coverings were only mandatory on public transport and in hospitals. 

However, the government has since revised its rules and guidance and made them compulsory in indoor settings such as shops and supermarkets, as more and more businesses reopen following the lockdown. 

From August 8 the rules are being extended to include other indoor areas such as churches and museums. 



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