Fans of the John Lewis Christmas advert reckon Excitable Edgar is “just what the nation needs” right now.
With Brexit looming, a general election on the horizon, and that horrible bug going round, we could do with a bit of cheering up.
And it seems Edgar the excitable little green dragon is exactly what the doctor ordered.
As the advert dropped this morning, people took to Twitter to share their thoughts – and it seems most people love it.
One said: “It’s a pleasure to meet you #ExcitableEdgar . The John Lewis heartwarming Christmas advert is just what this nation needs”
Another said: “#johnlewischristmasadvert as melted my heart. Smashed it once again, in love with #ExcitableEdgar”
“How do John Lewis do it every year,” another asked.
While one said: “I love Edgar already”
And another commented: “Ok, it’s official, we can start talking about Christmas now!”
One emotional viewer tweeted: “It’s the first #johnlewischristmasadvert to make me cry since the bear and the hare, brilliant message that everyone has something to bring to the table”
However, not everyone felt it hit the spot.
One said: “I found this more funny than sad”
Another posted: “So John Lewis decided to embrace 2019 as the year of the scowling miserable kid..”
And one wrote: “Very predictable template from John Lewis. Cool message though. ‘If you’re not useful, forget the Christmas invite’. Charming that.”
The advert tells the story of Excitable Edgar , the little green dragon who struggles to control his fire-breathing, and a little girl named Ava, who becomes his BFF.
Poor Edgar is shunned by the people of his village, because they’re scared of him and angry that he keeps ruining everything with his flaming nostrils.
But he can’t help it, and a little girl named Ava understands that. She helps everyone accept him, even though he’s different.
Loving little Ava is played by 10-year-old schoolgirl Ruby Dailly, who comes from Glasgow.
Ruby was chosen from thousands of youngsters for the role.
She said: “Ava keeps on being friends with the dragon, even though he sets everything on fire.
“He doesn’t mean to so he gets sad whenever I’m mad at him.”
Excitable Edgar was created by ad agency adam&eveDDB, who were the people behind John Lewis’ 2011 ad about the little boy who couldn’t wait for Christmas.
The emotive soundtrack is provided by Dan Smith of pop band Bastille, who performed a cover of REO Speedwagon’s Can’t Fight This Feeling.
As ever, it’s likely the song will be in the running for the coveted Christmas No1 spot.
The advert was filmed in Budapest, Hungary across two weeks in August.
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