INSURANCE giant Churchill has caused a stir by replacing its nodding dog mascot with a silent animated version.
The CGI Churchie can be seen skateboarding down a street while a voiceover man tells viewers to: “Chill — Churchill.”
The company said the ad “evokes the feeling that being covered by Churchill offers”. They hope to attract a “modern, busy audience”.
But social media users mourned the loss of the old, Winston-Churchill-inspired bulldog — famed for saying “oh yes” — which first hit screens in 1996.
Joe Clark tweeted: “Goodbye childhood.”
Another asked what happened to “the puppet dog”, with the company saying: “Churchie hasn’t gone anywhere, he’s just got himself a new look.”
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