Halsey sports bright pink wig and matching co-ords for new Magnum campaign

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Halsey sports bright pink wig and matching co-ords for new Magnum campaign

Halsey looks radiant in a bright pink wig and matching co-ords as she discusses being 'fearlessly expressive' for new Magnum campaignB

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Halsey looks radiant in a bright pink wig and matching co-ords as she discusses being ‘fearlessly expressive’ for new Magnum campaign

Halsey switched up her look as she starred in ice cream brand Magnum’s latest #TRUETOPLEASURE campaign.

The singer, 25, ditched her dark pixie cut in favour of a curly pink wig as she posed with a matching lolly.

In an accompanying interview, the Be Kind hitmaker discussed the importance of being ‘fearlessly expressive’ when it comes to embracing her ‘uniqueness’.

Wow-factor! Halsey switched up her look as she starred in ice cream brand Magnum's latest #TRUETOPLEASURE campaign

Wow-factor! Halsey switched up her look as she starred in ice cream brand Magnum’s latest #TRUETOPLEASURE campaign

Turning heads, the award-winning artist showcased her heavily-tattooed figure in checkered co-ords, which featured a bralet with a plunging neckline and sleek trousers.

Halsey, real name Ashley Nicolette Frangipane, wore her hair extensions in soft waves, which was complemented by her winged eyeliner and bright eyeshadow. 

The New Jersey native was the picture of happiness as she beamed in the radiant images. 

Cheeky: The singer, 25, ditched her dark pixie cut in favour of a curly pink wig as she posed with a matching lolly

Cheeky: The singer, 25, ditched her dark pixie cut in favour of a curly pink wig as she posed with a matching lolly

In her element: In an accompanying interview, the Be Kind hitmaker discussed the importance of being 'fearlessly expressive' when it comes to embracing her 'uniqueness'

In her element: In an accompanying interview, the Be Kind hitmaker discussed the importance of being ‘fearlessly expressive’ when it comes to embracing her ‘uniqueness’

Talking about the campaign, the songstress told DJ Clara Amfo: ‘I have always pushed myself and those around me to fearlessly express themselves, and to do what makes them genuinely happy, without fear of judgement or critique. I

‘’m so happy to be partnered with Magnum for this campaign that pushes people to embrace their uniqueness and explore what pleasure really means to them. 

‘My hope with this campaign is that it can inspire people to proudly flaunt their individuality, because without self-expression and the amplification of unique voices there is no art, and no artists.’

Busty display: Turning heads, the award-winning artist showcased her heavily-tattooed figure in checkered co-ords, which featured a bralet with a plunging neckline and sleek trousers

Busty display: Turning heads, the award-winning artist showcased her heavily-tattooed figure in checkered co-ords, which featured a bralet with a plunging neckline and sleek trousers

Watch her glow: Halsey, real name Ashley Nicolette Frangipane, wore her hair extensions in soft waves, which was complemented by her winged eyeliner and bright eyeshadow

Watch her glow: Halsey, real name Ashley Nicolette Frangipane, wore her hair extensions in soft waves, which was complemented by her winged eyeliner and bright eyeshadow 

Radio presenter Clara, 36, added on embracing ‘true pleasure’: ‘Pursuing and maintaining joy is paramount to me and it’s an action that I believe everyone should take, as we all deserve it! 

‘In a constantly challenging world, doing whatever makes you uniquely happy should be celebrated and I’m delighted to continue spreading this message with Magnum.’

Magnum has a long heritage of working with creative disruptors and has collaborated with both established and up and coming talent, championing trailblazers across fashion, art and culture. 

The musician recently launched the Black Creators Funding Initiative (BCFI) to amplify the voices and talents of emerging black creatives.

Magnum has joined her in her commitment by donating $50,000 (£39,575) to the cause, alongside an additional $50,000 to organisations working to support and amplify LGBTQIA+ voices from the black community. 

To further shine a light on up and coming talent Magnum will be commissioning an original artwork by one of the BCFI recipients this summer. 

The media personality is set to perform a virtual live YouTube gig in collaboration with the company on July 16 at 5PM.

Candid: The songstress spoke to DJ Clara Amfo about 'expressing yourself and doing what makes you happy' in a Q&A

Candid: The songstress spoke to DJ Clara Amfo about ‘expressing yourself and doing what makes you happy’ in a Q&A

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