Gwyneth Paltrow wears G.Label $50 seersucker 'face covering'

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Gwyneth Paltrow wears G.Label $50 seersucker 'face covering'

She's officially Goop-ified protection from the coronavirus with statement masks. Gwyneth Paltrow, 47, made mandatory mask wearing a little more co

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She’s officially Goop-ified protection from the coronavirus with statement masks. 

Gwyneth Paltrow, 47, made mandatory mask wearing a little more complicated but a lot more chic as she stepped out wearing pricey new face covering in the Hamptons on Friday.

Knowing she is her own best advertisement when it comes to her ultra popular ‘aspirational’ (read: expensive) lifestyle brand, Paltrow rocked the new stylish piece which was designed under her G. Label. 

On brand: Gwyneth Paltrow, 47, made mask wearing a little more complicated but a lot more chic as she stepped out wearing pricey new face covering in the Hamptons on Friday

On brand: Gwyneth Paltrow, 47, made mask wearing a little more complicated but a lot more chic as she stepped out wearing pricey new face covering in the Hamptons on Friday

How does that work: Always one to up the ante, Gwyneth's mask featured massive thick straps that criss-crossed over her ears and tied into huge bows in the back

How does that work: Always one to up the ante, Gwyneth’s mask featured massive thick straps that criss-crossed over her ears and tied into huge bows in the back

Making it work: It seemed to take the Oscar winner a moment or two to get the massive bows tied just right

Making it work: It seemed to take the Oscar winner a moment or two to get the massive bows tied just right

Gwyneth stepped out to run some errands in the swanky seaside town where she owns a large and luxurious home.

The entrepreneur rocked a classic pair of navy shorts with a V-neck white cotton top with 3/4 length puffed sleeves.

She accessorized her coastal look with layers of PRASI gold chains – many of which she sells on her Goop site – and a petite cross body bag.

The Iron Man star slid her poppy colored pedicured toes into a pair of flat leather sandals and tugged her signature sun-kissed blonde locks into a messy bun.

Get your own: The item retails for $50 on her website and was designed to be ' as chic as they are good sense'

After dark: Gwyneth also sells a more night-time appropriate black lace style for $45

Get your own: The item retails for $50 on her website and was designed to be ‘ as chic as they are good sense’

Always working: Gwyneth made a pit stop Friday to visit her brick and mortar Goop shop in the Hamptons

Always working: Gwyneth made a pit stop Friday to visit her brick and mortar Goop shop in the Hamptons

While the outfit was casual, yet sophisticated, the business mogul made a statement with her blue and white seersucker facemask.

Always one to up the ante, Gwyneth’s G. Label item featured massive thick straps that criss-crossed over her ears and tied into huge bows in the back. 

The item retails for $50 on her website and was designed to be ‘as chic as they are good sense’. 

Along with this version, Gwyneth also sells a more night-time appropriate black lace style for $45.

Sophisticated summer style: The entrepreneur rocked a classic pair of navy shorts with a V-neck white cotton top with 3/4 length puffed sleeves

Sophisticated summer style: The entrepreneur rocked a classic pair of navy shorts with a V-neck white cotton top with 3/4 length puffed sleeves

Goals: nowing she is her own best advertisement when it comes to her ultra popular 'aspirational' (read: expensive) lifestyle brand, Paltrow rocked the new stylish piece which was designed under her G. Label

The facts: G. Label is Paltrow's Goop fashion line

Goals: nowing she is her own best advertisement when it comes to her ultra popular ‘aspirational’ (read: expensive) lifestyle brand, Paltrow rocked the new stylish piece which was designed under her G. Label

Cup 'o' Joe: Paltrow ran grabbed coffee and ran errands in town near her luxury seaside mansion

Cup ‘o’ Joe: Paltrow ran grabbed coffee and ran errands in town near her luxury seaside mansion

It seemed to take the Oscar winner a moment or two to get the massive bows tied just right before she stepped out to grab some coffee and make a pit stop to her brick and mortar Goop shop in the Hamptons.

Gwyneth launched Goop from her London kitchen back in 2008 as a weekly newsletter and over the last decade plus as grown the brand into a wildly successful multimedia juggernaut.

The company has a thriving e-commerce business, podcast series, wellness summits, books and a Netflix series.

Mogul: Gwyneth launched Goop from her London kitchen back in 2008 as a weekly newsletter and over the last decade plus as grown the brand into a wildly successful multimedia juggernaut

Mogul: Gwyneth launched Goop from her London kitchen back in 2008 as a weekly newsletter and over the last decade plus as grown the brand into a wildly successful multimedia juggernaut

Hot and cold: Both Goop, and by extension Gwyneth, has drawn criticism over the years for some of the more fringe opinions but hey've also worked to normalize things like postpartum care for new moms and mental health

Hot and cold: Both Goop, and by extension Gwyneth, has drawn criticism over the years for some of the more fringe opinions but hey’ve also worked to normalize things like postpartum care for new moms and mental health

Both Goop, and by extension Gwyneth, has drawn criticism over the years for some of the more fringe opinions like vagina steaming. 

However, they’ve also worked to normalize things like postpartum care for new moms and mental health.

Recently, Paltrow has been summering at her east coast home with husband Brad Falchuk and her kids Apple, 16 and Moses, 14. 

Ex-husband Chris Martin, with whom she is still close, was also recently spotted kicking back in the same locale.

Vacation: Recently, Paltrow has been summering at her east coast home with husband Brad Falchuk and her kids Apple, 16 and Moses, 14

Vacation: Recently, Paltrow has been summering at her east coast home with husband Brad Falchuk and her kids Apple, 16 and Moses, 14

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