Gogglebox's Matty and Sarah Marie announce online children clothing store inspired by son Malik

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Gogglebox's Matty and Sarah Marie announce online children clothing store inspired by son Malik

Gogglebox Australia's Matty and Sarah Marie Fahd have announced their newest project, one that was inspired by their love for their one-year-old so

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Gogglebox Australia’s Matty and Sarah Marie Fahd have announced their newest project, one that was inspired by their love for their one-year-old son, Malik.

The couple have started their own online children clothing store.  

Speaking to Daily Mail Australia. Matty, 33, said he and his wife, also 33, came up with the concept when they struggled to decide what to dress their son in the first few months of his life. 

New venture! Gogglebox Australia's Matty and Sarah Marie Fahd have announced their newest project, one that was inspired by their love for their one-year-old son, Malik

New venture! Gogglebox Australia’s Matty and Sarah Marie Fahd have announced their newest project, one that was inspired by their love for their one-year-old son, Malik 

‘For Sarah and I, we like to put a lot of effort into fashion sense. As new parents, we found that it was difficult because the brands that we loved were boutique sort of Aussie labels,’ he said. 

‘By the end of it we had 50 different labels bookmarked on our computer.’

As a result, the couple decided to create TMRW, an online destination for what they say is ethically sourced, fashion-forward and affordable clothing for Australian children. 

‘We wanted to create an online space that curated, high quality items, while supporting Aussie business that offers trendy and eco-friendly labels,’ Matty added.

‘Being parents changed us, we started to become even more aware of the world around us and where it was heading.’ 

Parent life: 'Being parents changed us, we started to become even more aware of the world around us and where it was heading,' Matty told Daily Mail Australia

Parent life: ‘Being parents changed us, we started to become even more aware of the world around us and where it was heading,’ Matty told Daily Mail Australia

Like most parents, having to buy new clothing for a baby who is constantly growing proved to be a challenge for the environmentally aware couple. 

‘The TMRW, it stands for Today Must Right our Wrongs and that represents the next generation that are more conscious of our planet  than out generation was,’ Matty explained.

‘We’re going to begin on 0-4 years old and during that period you’re constantly needing to buy new clothes for your child every few months.’ 

Model behaviour: In some of the snaps on their website, the TV stars have included none other than their adorable couch-mate baby Malik as a model

Model behaviour: In some of the snaps on their website, the TV stars have included none other than their adorable couch-mate baby Malik as a model 

TMRW will include everyday items from clothing to shoes, and even kitchen accessories on the e-commerce site.

In some of the snaps on their website, the TV stars have included none other than their adorable couch-mate baby Malik as a model. 

What's on offer? Fans can expect to find everything from clothing, to shoes and even kitchen accessories on Matty and Sarah's new e-commerce site

What’s on offer? Fans can expect to find everything from clothing, to shoes and even kitchen accessories on Matty and Sarah’s new e-commerce site

Precious moments: Proud dad Matty is enjoying every moment of working from home. 'I get to enjoy the milestones Malik reaches everyday, because I'm home for it all.'

Precious moments: Proud dad Matty is enjoying every moment of working from home. ‘I get to enjoy the milestones Malik reaches everyday, because I’m home for it all.’

‘He was the best model, he just demanded a cucumber in hand,’ proud dad Matty admitted. 

During 2020, Matty explained that while the coronavirus pandemic may have been tough on some families, his lockdown periods and ability to work from home was a blessing in disguise.

‘It gave Sarah and I the opportunity to focus on the things we are passionate about,’ he said.   

Bright side: Matty said there has been a silver lining to the coronavirus pandemic. 'It gave Sarah and I the opportunity to focus on the things we are passionate about.'

Bright side: Matty said there has been a silver lining to the coronavirus pandemic. ‘It gave Sarah and I the opportunity to focus on the things we are passionate about.’

And on the home front, it meant spending more time watching his son grow up before his eyes. 

‘I don’t miss working from the office one bit,’ Marketing Manager Matty admitted.

‘I get to enjoy the milestones Malik reaches everyday,  because I’m home for it all.’ 

TV favourites: Gogglebox star Matty (right) is pictured with his wife Sarah Marie (centre), their son Malik and their co-star Jad Nehmetallah (left)

TV favourites: Gogglebox star Matty (right) is pictured with his wife Sarah Marie (centre), their son Malik and their co-star Jad Nehmetallah (left) 

 Matty and Sarah Marie welcomed their firstborn, Malik, in November 2019.

The couple tied the knot at Sydney’s lavish harbourside venue, Doltone House, in January 2018

Wedding bells: Sarah Marie and Matty tied the knot at Sydney’s lavish harbourside venue, Doltone House, in January 2018

Wedding bells: Sarah Marie and Matty tied the knot at Sydney’s lavish harbourside venue, Doltone House, in January 2018

Wedding bells: Sarah Marie and Matty tied the knot at Sydney’s lavish harbourside venue, Doltone House, in January 2018

After their big day, Matty gushed over her appearance on Instagram, writing: ‘You Sarah, you are my fire and you light up my f**king life.’

Sarah also shared pictures with her suavely dressed groom, writing: ‘Yesterday was like a dream… I married the love of my life, my rock, my soul mate. You are my everything.’

The 13th season of Gogglebox Australia airs on Foxtel and 10 in early 2021 

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