High street chain Boots has introduced a range of new gift boutiques in its 2019 Christmas advert.
The health and beauty retailer’s latest festive commercial, entitled ‘Gift Like You Get Them’, is being aired on Saturday at 9pm across ITV, Channel 4 and Sky.
This year, Boots aims to help shoppers find the perfect gift for loved ones who are nearly impossible to shop for.
The 90-second advert introduces a host of new gift boutiques called ‘Bootique’s’, which are available in stores and online at boots.com , providing gift hunters with a simple solution to their Christmas shopping woes.
It begins in a traditional village hall, with different people voicing their frustrations about how hard Christmas shopping has become.
A married couple are arguing over their gift-hunting problems, and then a man reaches boiling point and yells: “Why is gifting so problematic?”
The doors of the village hall then burst open and a series of scenes reveal the types of people who are ridiculously hard to buy for.
Viewers will see a personal trainer ask: “The person who gets up every Sunday at 6am to be yelled at by people like me“ as she is carried by him through a forest.
In another scene, a woman is seen watching a beauty blogger on her phone as she attempts to contour with a spatula.
The clip then jumps to a scene on a bus – which shows a vegan hugging a turkey and a dancing schoolboy.
It then returns to the desperate man from the village hall, who cries out: “If only somebody could put lots of little shops into one big shop so I could buy the perfect gift for all the ridiculously hard to buy for people in my life.”
The new Bootiques at Boots are then revealed, with options for everyone including vegans, beauty addicts, fitness lovers and more.
Whatever your loved one is into, Boots is sure to have something that will impress them this Christmas.
Marketing Director for Boots UK and Ireland, Helen Normoyle said: “This Christmas we want to help the nation feel good, with a fun look at the very real challenge of finding that perfect gift. People’s ever-changing passions and interests can make it tough to buy for them at Christmas.
“We have used that challenge as a source of creative inspiration to help customers easily shop from the amazing range of gifts Boots have to offer, across our gifting, beauty, health and wellness ranges.”
Find your nearest Boots using the online store locator .
Looking for Christmas gift ideas? Check out our roundup of the best unique Christmas gifts for the whole family.