ALDI’S £12.99 Christmas pudding topped a taste test beating out more expensive rivals from Waitrose, Harrods, Selfridges and Fortnum & Mason.
In fact, the 800g Aldi pud was the only one tested that was deemed tasty enough to be named a Which? Best Buy.
The consumer website blind-tested 13 different Christmas puddings – judging them all on taste, texture, aroma and appearance.
The Aldi Specially Selected Exquisite Vintage Pudding scored a whopping 76 per cent leaving it at the top of the pack.
The panel said it was packed with high quality fruit and nuts and particularly liked the red cherries.
In second place in the taste test was as an Asda Christmas pudding which scored 73 per cent.
Even better, the Asda Extra Special 9-Month Matured Luxury Christmas Pudding is at absolute steal at just £7 for 907g.
The Which? experts described Asda’s pudding as a traditional all-rounder, and pointed out that it’s a bargain at almost half the price of the Aldi Best Buy.
In fact, proving that more expensive doesn’t always mean better quality, both puddings scored significantly higher than some of the more expensive offerings.
The Harrods decadent Christmas pudding, which costs £14 for 454g only scored 67 per cent – as did the Fortnum and Mason version at £13 for 454g.
But the lowest scoring Christmas pudding in the test was the Iceland Luxury 12 month matured Christmas pudding.
It was one of the cheaper offerings at £4 for 400g but it only scored 50 per cent.
The Tesco Finest Christmas pudding (£5 for 500g) also scored poorly, coming in at second-last place with just 56 per cent.
Harry Rose, editor of Which? magazine, said: ‘It’s always interesting to see the challenger supermarkets taking on the big four, and in our expert taste test Aldi delivered a Christmas pudding that really impressed.’
Julie Ashfield, managing director of buying at Aldi, said: ‘We’re thrilled that our luxury Specially Selected Exquisite Vintage Pudding has been awarded a Which? Best Buy, demonstrating once again that great-tasting, exceptional quality products do not have to come at a premium price.”
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